How did you get into the event industry?
A little by chance; I was working in South Africa running a game lodge and arranging weddings and conferences. This is where I really got the bug for events. Selling has always been my forte so I put the two together.
What do you like and dislike about the event industry?
I really like the diversity of people you meet in the events industry. There is nothing better that meeting likeminded, passionate people and the industry has bucket loads of them. Dislikes, that’s a tricky one. Nothing particularly springs to mind. Sore feet after wearing heels on a long night!
What has been the highlight of your career in the event industry?
The current role I am in. I work for one of the biggest operators in the UK and it has given me the opportunity to develop my skills and really stretch myself. I work with some of the best people in the industry
What’s the best event that you’ve ever been to?
My friend’s wedding in Italy was incredible. It was a two day event and set in the most stunning location.
Who is your biggest event industry influence and why?
I would say it’s more of an admiration for all those people who have branched out and set up their own businesses. I having done this myself I know how hard it is to pull off. I have a lot of time for people who have that kind of entrepreneurism and dedication.
What is the best advice you’ve received?
A dear friend, I met when travelling in India, used to say “No sorry for nothing”. It is often a trait of women to apologise for things unnecessarily. We need to and stick to our guns and have the courage or our convictions.
What’s your best tip for networking?
Always contact the people that you meet afterwards. Even if there may not be a direct opportunity at the time.
What trends do you think we will see in 2016?
Pop-up venues are going to get bigger and better in 2016. I think this is something that static venues really need to keep an eye out for as it brings a new dimension to the industry. I think we will see a number of venue operators branching out and getting more involved with pop-ups, such as being there a sporting events, festivals and larger experiential events.