How did you get into the event industry?
By accident! Marketing and PR is my background and when the opportunity came up to work at Crown to look after their marketing, I took it!
What do you like and dislike about the event industry?
I like the camaraderie among event professionals. Even though we are from competitive agencies, there isn’t the overt competition that shadows networking opportunities and it’s always good to hear what others are working on/getting up to on a social level. My dislikes about the industry are the job title snobbery, freeloaders and the endless battle between agencies and procurement!
What has been the highlight of your career in the event industry?
It sounds clichéd, but I would say meeting and getting to know other event professionals, whether they be venues, suppliers, clients or agency-side at various industry events. It’s opened a few doors for me and I’ve been able to help others out with the connections I’ve made so it’s definitely been a highlight.
Who is your biggest event industry influence and why?
Ryan Curtis-Johnson from drp. He influences me to outdo his wit and banter 😉
What is the best advice you’ve received?
I find any Kelly Cutrone quote is good advice for when you think you’re having a bad day!
What’s your best tip for networking?
Don’t be afraid to say ‘hello’.
What trends do you think we will see in 2016?
I think they will be new technologies unveiled that no one is ready for or ready to adopt so we’ll see a lot of new tech either being shelved or revisited in a couple of years’ time… Think virtual reality – it made its debut in the 90’s and it’s only now we’re seeing it having a prolific turn with the popularity of VR headsets.